B2B Content Strategist & Writer

I turn complex technology narratives into clear, compelling messaging and full-funnel campaigns that move buyers forward. I’ve developed strategy and content for brands including IBM, HashiCorp, Cisco, and HP, partnering with Demand Gen, Product Marketing, Sales, and executive teams to create persona-driven content that resonates with IT decision-makers, influencers, and practitioners.

Beyond strategy and writing, I’m often the editorial guide, reviewing and refining work from cross-functional contributors to keep messaging, brand, and quality consistent before anything goes live. The samples here span web content, email, landing pages, paid social, sales enablement, and thought leadership across a range of B2B technology campaigns.